Machi Big Brother Liquidated Five Times in January, Now Down $80M

Published by James Harris on June 30, 2026June 30, 2026

Machi Big Brother has now lost more than $80 million trading leveraged perpetuals this year, and he is selling off a blue-chip NFT collection piece by piece to keep the positions alive. A liquidation on Hyperliquid Tuesday wiped out 220 ETH ($341K), adding to two earlier closed ETH long positions that lost a combined $155.7K in the same stretch.

The pattern here is not just a losing streak. It is a specific behavioral loop that on-chain data makes unusually visible: liquidation, reloading with fresh capital (or in this case, NFT sale proceeds), re-entering with similar or higher leverage, repeat. In January, Machi was liquidated five times in a single day during a broader market downturn, with cumulative losses at that point sitting at $24.18 million. The jump to $80.43 million five months later means the pace of loss has accelerated, not slowed. Selling 34 Bored Apes over the past month for 326 ETH while incurring a 399 ETH loss on those same assets to fund a margin account is not a recovery strategy. One of those NFTs, Bored Ape #6057, sold for 7.65 ETH against a purchase price of 76.84 ETH four years ago, a 90% drawdown on the asset used to collateralize a losing derivatives position.

As of the time of writing, Machi still holds a 25x ETH long worth $1.376 million (880 ETH) with a liquidation price of $1,543.81 and already sitting at a $23K loss, according to Hypurrscan.

The broader implication is about what high-leverage perp platforms like Hyperliquid enable and who uses them. Retail and semi-institutional traders with significant on-chain wealth can now run concentrated, leveraged directional bets with full public visibility, which means trackers like Arkham and Lookonchain can document the unwind in real time. That transparency cuts both ways: it creates accountability, but it also creates a spectacle that can obscure how common these blow-ups are across the ecosystem in a year when nine-figure losses from a single actor barely register against broader market noise. Machi’s situation is an extreme version of a dynamic playing out quietly across dozens of leveraged accounts right now.

In May, Machi posted that he held 182 Bored Apes. After selling 34 over the past month, the collection that once served as a store of value has become a drawdown buffer for a derivatives account that has not found its footing in five months of trying.