Coinbase Adds Stock Trading and AI Advisor to Challenge Traditional Brokers
Coinbase’s June 16 “System Update” transforms it from a crypto exchange into a full-service brokerage, adding an SEC-regulated AI advisor, tokenized stocks, and pre-IPO futures alongside commission-free equity trading. The unified USDC liquidity layer and cross-margining capabilities create a structural advantage that could reshape competition against traditional brokerages and crypto platforms alike.









